Our documentary is aimed at teenagers and young adults between the ages of16 and 28. this is because our documentary is quite light-hearted and comical and therefore would possibly not be as widely enjoyed by an older demographic.
It is targeted at both genders because we feel that it is not feminine nor masculine; it is simply about one boy's ridiculously sarcastic rise to fame and therefore we would like to class it as 'unisex' if anything.
We think that our documentary would be appealing to a wide range of people because we consider it to be light-hearted and quite easy to watch. The documentary is not targeted at one single social grade, but many. We have decided that our target audience would be between the grades of D (semi/unskilled manual workers) and B (intermediate managerial, administrative or professional people) and this is because the documentary does not have any factual input, and therefore anyone can watch it and understand it, and hopefully enjoy it.
The documentary is targeted at all different ethnicities as although different cultures have different humours, we think the subtle humour within our production will make almost anyone crack a smile at the very least.
Our documentary, as stated above, reaches out to a very wide range of difference people, however if we had to place the average viewer into a social group, the group we would choose would be the everyday man. This is because, although there are people in the socially lower groups and also in the socially higher groups who we feel would enjoy our documentary, if we had to consider the average viewer, it would be someone who stays in on Friday nights, watches X Factor and watches TV in the evenings. We think the average viewer would be quite family orientated and this is because the light-hearted nature of our documentary means that it can be viewed by children (from the ages of about 9) as well as 16 to 28 year olds. We imagine that the average viewer also likes a good laugh, hence why he/she is watching the documentary in the first place.
As far as the psychodynamics of our documentary are concerned, we found it quite difficult to decide which of them would be the most appropriate. In the end we decided that our target audience would be spectators, and this is because, due to the fact that it is not a serious documentary, the likelihood of someone writing a serious review of it or buying Official Alex Curtis merchandise is almost non-existent. We felt that spectator would be the most appropriate psychodynamic for our documentary because all this involves is watching the documentary and enjoying it, and maybe Googling it afterwards to see who made it etc.
It was quite difficult to determine what our target audience would actually look like, because it is such a wide range of people. However, after much deliberation, we came up with 3 potential outfits for the what we view as the 'average viewer's look'.